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Strategic planning takes us from where we are now, to where we want to be in the future. Proper planning provides clarity of purpose and direction; improved decision making; increased efficiency and effectiveness; greater flexibility and adaptability; better alignment of resources; greater accountability and improved communication; enhanced competitiveness and helps generate milestones for long-term success.
It used to be standard practice and expectation for a good strat plan to span a minimum of 3 to 5 years, and to a certain degree, that's still the case. However, when it comes to digital marketing, coupled with an all-too-recent first-hand experience of a global pandemic (the long-term results of which, impacted business models and revenue streams overnight), it makes sense to focus strategic plans and discussions primarily on a two-year cycle, with lots of room for review, revision, and what if's.
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Bold Creative
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AI + VR + Web 3.0
Unless you've already jumped into the apps, you really can't appreciate what AI can do, or where VR and the Metaverse are heading, especially from a retail perspective. It's amazing!
Welcome to our new, and rapidly expanding, virtual world, quilted with artificial intelligence, where we now interact and shop in a virtual commerce; where products and services can be displayed, marketed, and sold beyond any current brick and mortar; and extend mass retail digital platforms such as Amazon, TikTok, Alibaba, Shopify, and so many more to all corners of the world, and deliver products just as conveniently.
Let us show you how your business can grow digitally, and thrive thanks to these new and ever-expanding digital platforms and resources.
We are actively engaged in what's now, what's new, and what's next in digital marketing and creative acceleration.
360° Integrated Marketing
We guarantee cohesive and consistent messaging across all of our client's chosen marketing channels. By aligning all strategic marketing communications activities towards a common goal, our client's ideal consumer receives and responds to the message | invitation | call to action, with high anticipation and predictability. Whether our clients are seeking "Share of Market," "Share of Mind," "Share of Heart," or "Share of Life, " we're here to ensure that the message is clear and reaches your target consumers, "Our People," consistently, wherever content and media are consumed.
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ai + Web Design + e-commerce + VR
All of our clients have, or need, a website, web page, or some digital platform iteration from which they can communicate, connect, and sell their brand, product or service. Our role is to ensure that the site, page, or platform provides clear messaging, an excellent, (i.e., smooth) user experience, and meets all expectations from PCs to mobile devices. Our sites are designed to be scalable and affordable, and to grow with our client's business, and expected traffic. Where most agencies simply reformat templates, we go behind the curtain, adding code and customizing throughout, while always keeping an eye on what will be needed to get the most out of AI now, and web 3.0, just up ahead.
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Social Media
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Are you a follower or an influencer? The above, iconic platforms, are the most effective, consumer-facing, digital social marketing resources currently available. We confidently prioritize and include them as a major part of our recommended digital marketing mix for our clients to promote their businesses, brands, and services, today. Instead of hanging our reputation on current trends, and the above platforms exclusively, we constantly monitor the internet for new apps and platforms, focusing on the most effective for your particular business needs. We are digital platform and social media app agnostic. If it delivers, we will adapt it for your success.
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Podcasts
Podcasts can reach a large and engaged audience on a regular basis. They are extremely effective in building a community of listeners interested in the topics you discuss, and they provide a platform for individuals and businesses to share their expertise, opinions, and ideas with the world. The podcasts we produce are designed and executed for cost-effectiveness and to serve as an additional media to increase brand awareness and credibility.
Live Events
We've executed 100's of successful consumer activations targeting a broad spectrum of consumers: from small retail promotions, where trial, awareness, and sampling is key, to major annual events where branding and new product introductions are showcased, such as World Cup, Olympics, WWE Wrestlemania, and Super Bowl. From booth management, design, set up and tear-down, to promotional product creation and sampling team protocol, we can do it all.
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Branding
Good branding adds value and loyalty. A strong brand plan enhances the perceived value for a product or service in the minds of consumers. DLR's approach to branding is designed to add value and credibility to every aspect of our client's business, from people and production, to distribution and sales. We are truly experts in branding and building long-term relationships with consumers.
Logo | iD's | Icons
Creating a unique, recognizable, and valuable logo for individuals, businesses, products, or events, is where we, and our clients, seem to have the most fun. We've designed and launched logos for some of the most popular sports, entertainment, and consumer products in the world, and we bring all that knowledge and creativity with us into every engagement, whether you are a small business or digital start-up, finally ready to fulfill a long-term vision; or a large enterprise activating a one-time event, or launching new products and services across new markets.
Licensing
Once our clients realize they have a solid brand, our licensing experience is available to create additional revenue streams by inviting others to market and sell our client's products or services in new or existing markets without the risk of investing in new infrastructure and resources. Conversely, we are available to represent businesses across the U.S. and around the world in search of new brands and new consumers.
Packaging
At DLR, product packaging and design is more than functional, it is a disciplined art form and part of a formal process used in creating visually appealing packaging that can and should also add brand value and elevate consumer curiously and product expectations.From bold and colorful to sleek and minimalistic; whether it's easy-to-read typography, or actual packaging innovation, we make sure our client's products stand out on store shelves and online.
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Public Relations
Team DLR Digital is made up of skilled storytellers, directors, promoters, and producers, capable of crafting and articulating clear and valuable messages on behalf of our clients that are topical, newsworthy, and timely. We are always looking for opportunities to expand our client's brand voice across all media and influencers. We move very fast, using AI to get initial storyline and content outlined, as well as put first-drafts in motion. Simultaneously we leverage our robust database of press contacts and publicists to augment whatever we intend to announce via the most popular and respected digital news wires and social media platforms.
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Traditional & Digital Media Planning and buying
Optimized For $ Efficiency And Consistent ROI
We offer both traditional and digital media planning and buying services.
Traditional media is generally still regarded as television, radio, print, and out-of-home (OOH). Digital media planning, on the other hand, refers to the process of planning, placing, and buying
digital media marketing activities from incremental clicks, and nuanced, digital touch points, from
website and platform landing pages, to old school email open rates and conversion. Whether the
plan calls for key words, banner ads, social media, or search engine marketing (SEM), we are great
at helping our clients pivot to what's working, and identifying what we can improve upon. All of
our media analysis involves identifying target audiences and researching appropriate platforms
and channels to reach them, but our efforts with digital go a step further in that we also provide
instant feedback for immediate optimization. Regardless of which media our client's target prefers,
our job is to recommend the best performing media, manage the most cost-effective placement,
and develop consistent returns on digital marketing investments, while creating the most effective
and creative calls to action.
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