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ARTIFICIAL INTELLIGENCE
Welcome to our new, and rapidly expanding, digital world, quilted with artificial intelligence, where we now interact and shop in a virtual commerce, with products and services displayed, marketed, sold, purchased, and delivered just as conveniently.
AI + VR + WEB 3.0AI, VR, and Web 3.0, are characterized by instant information, the decentralization of data, and the empowerment of users through blockchain technology. These are also fundamental for everyone buying or selling on the internet.
DLR.digital is actively engaged in what's now, what's new, and what's next in digital marketing and creative acceleration.
DLR.digital is actively engaged in what's now, what's new, and what's next in digital marketing and creative acceleration.
sOCIAL MEDIA
In addition to working with all of the social media apps and platforms listed above, as they represent what is currently most popular and effective, we constantly monitor the internet for new apps, focusing on the most optimal, and affordable, for consumers, and your particular business needs. Whether you are a follower or an influencer, we prioritize social media engagement as a necessary component of your daily digital marketing mix.
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360° MARKETING
"DLR Digital specializes in 360° integrated strategic marketing, a holistic approach to creating seamless and consistent brand experiences across all consumer touchpoints, from trial and awareness to brand loyalty.
Whether our clients seek consumer "Share of Market," "Share of Mind," "Share of Heart," or "Share of Life," we're here to ensure that the message is clear and reaches the market consistently; online, offline, digitally, and physically."
BRANDING
Good branding adds value and loyalty. A strong brand plan enhances the perceived value for a product or service in the minds of consumers. DLR,digital's approach to branding is designed to add value and credibility to every aspect of our client's business, from people and production, to distribution and sales. We are truly experts in branding and building long-term relationships with consumers.
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LICENSING + MERCHANDISING
We specialize in designing and executing integrated consumer product initiatives that leverage product placement, maximize celebrity endorsement, and spark new consumer brand appeal, while ensuring a show, an artist, a team, or an event remains authentic to the audience's expectations, and the show's creative integrity.
OUR ROLE:
- Evaluate the commercial potential of your assets, and licensing opportunities.
- Negotiate and secure favorable royalty rates, territory, and product categories.
- Ensure compliance with deal terms, product quality, marketing, and sales.
- Maintain story and brand identity, integrity, equity, positioning, and marketing strategy to maximize awareness and consumer appeal.
PRODUCT INTEGRATION
We have unparalleled global experience in in developing non-traditional, multicultural, multi-media, integrated, sports, CPG, and entertainment-based, IP licensed property and product integration. DLR Digital helps creators, brand owners, licensors, and licensees expand revenue streams and increase sales by maximizing the commercial value of their intellectual property (IP).
We have extensive experience with on-air licensed product integration, and take pride in expanding our clients' revenue streams with strategic licensing deals, online retail, and in-store creative for Nike, Disney, Discovery, Sesame Workshop, WWE, Televisa, Warner Media, Cartoon Network, and more.
