wE ACCELERATE

360­° MARKETING

"DLR Digital specializes in 360° integrated strategic marketing, a holistic approach to creating seamless and consistent brand experiences across all consumer touchpoints, from trial and awareness to brand loyalty. Whether our clients seek consumer "Share of Market," "Share of Mind," "Share of Heart," or "Share of Life," we're here to ensure that the message is clear and reaches the market consistently; online, offline, digitally, and physically."

BRANDING

Good branding adds value and loyalty. A strong brand plan enhances the perceived value for a product or service in the minds of consumers. DLR,digital's approach to branding is designed to add value and credibility to every aspect of our client's business, from people and production, to distribution and sales. We are truly experts in branding and building long-term relationships with consumers.

sOCIAL MEDIA

In addition to working with all of the social media apps and platforms listed above, as they represent what is currently most popular and effective, we constantly monitor the internet for new apps, focusing on the most optimal, and affordable, for consumers, and your particular business needs. Whether you are a follower or an influencer, we prioritize social media engagement as a necessary component of your daily digital marketing mix.

LICENSING + MERCHANDISING

We specialize in designing and executing integrated consumer product initiatives that leverage product placement, maximize celebrity endorsement, and spark new consumer brand appeal, while ensuring a show, an artist, a team, or an event remains authentic to the audience's expectations, and the show's creative integrity.
OUR ROLE:
  • Evaluate the commercial potential of your assets, and licensing opportunities.
  • Negotiate and secure favorable royalty rates, territory, and product categories.
  • Ensure compliance with deal terms, product quality, marketing, and sales.
  • Maintain story and brand identity, integrity, equity, positioning, and marketing strategy to maximize awareness and consumer appeal.

U.S. Latino Multicultural

Regardless of the industry or category where our clients sell, their ability to create and implement marketing strategies that resonate with U.S. Hispanic, multicultural, and LGBTQ+ consumers must be a priority if their desire is to achieve increased market penetration, higher sales, brand loyalty, and a much more realiable, long-term return on investment. By understanding and respecting the linguistic, cultural, and gender-fluid nuances, our clients also learn to communicate more effectively, confidently, and avoid any potential language or cultural faux pas. At a time when "cancel-culture" and cultural appropriation are real consumer sensitivities, it's important that our clients convey their respect and appreciation to every member of every audience they want to reach, at all times.

Consumer Insights

If your company is interested in learning more about U.S. Latino research across a myriad of consumer segments, and how to best engage, we have decades of experience successfully opening up new markets across all of these segments, as well as providing confidential, in-house, strategic voice and consultation.
With the advent of AI and the ever-expanding volume of data available about people as consumers, and their individual and collective decision-making process, there has never been a better time for our clients to get to know their target audience and create effective messaging that sells. Invite us to review your current market and consumer profiles. Chances are pretty good that we can help uncover some new insights ripe for additional picking and placement.

business consultation and representation

Thanks to our lifetime dedication to business, study, travel, research, language, cultural affinity, and familia, throughout Northern, Central and South America, we guarantee our clients reliable knowledge of the cultural and business practices, and complete access to our hard-earned and respected reputation and contacts throughout the region.
We are proud of our extensive network and connections, who welcome the opportunity to open up partnerships and collaborations. Our esteemed contacts enjoy facilitating commerce in their countries of origin which often results in win-win negotiations on behalf of all clients, partners, governments, and community leaders. With regard to licensing, distribution, and vendor relations, being able to navigate the legal and regulatory systems in these regions can help clients avoid potential compliance issues and ensure their operations are in line with local laws and regulations. We speak English, Spanish, Portuguese, and Digital, and guarantee reliable and reputable representation and consultation across a multitude of disciplines, and always with integrity.

PRODUCT INTEGRATION

We have unparalleled global experience in in developing non-traditional, multicultural, multi-media, integrated, sports, CPG, and entertainment-based, IP licensed property and product integration. DLR Digital helps creators, brand owners, licensors, and licensees expand revenue streams and increase sales by maximizing the commercial value of their intellectual property (IP).
We have extensive experience with on-air licensed product integration, and take pride in expanding our clients' revenue streams with strategic licensing deals, online retail, and in-store creative for Nike, Disney, Discovery, Sesame Workshop, WWE, Televisa, Warner Media, Cartoon Network, and more.
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CONTACT US TODAY
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Call: 561.352.4601 or e-mail fernando@dlr.digital
Serving the U.S. + Latin America