APRIL DE LOS REYES

Available for Remote Freelance Projects, Contract Roles & Full or Part Time Opportunities
I am a versatile and experienced professional with more than a decade of hands-on success helping organizations perform at their highest potential through people, process, and technology. My background spans operations, creative strategy, and digital marketing, allowing me to bridge structure with innovation. I build engaged teams, support senior leaders, and deliver client-focused solutions that drive efficiency, consistency, and measurable growth. My work combines strategic excellence with creative and digital insight, whether refining payroll and onboarding systems, managing complex cross-functional projects, or developing marketing strategies that connect with audiences and strengthen brand loyalty. Clients and colleagues alike value my adaptability, reliability, and collaborative mindset, knowing that I stay focused on meaningful outcomes, sustained growth, and long-term impact. "The best results come from design with purpose, strategy with direction, and people who care."
Providing a comprehensive suite of professional services designed to help businesses operate efficiently, communicate effectively, and grow with purpose. Explore each service below to learn more. DIGITAL MARKETING • CREATIVE DESIGN • SOCIAL MEDIA • VIDEO CREATIONADMINISTRATIVE SUPPORT • EXECUTIVE ASSISTANT • OFFICE MANAGEMENT • EVENT PLANNING WORKPLACE OPERATIONS • HUMAN RESOURCES • ACCOUNTING • BUSINESS ORGANIZATION SYSTEMS & PROCESS • OPERATIONS • PROCESS IMPROVEMENT
DIGITAL MARKETING
CREATIVE DESIGN: My approach to creative design begins with understanding the story behind the project and the people it serves. I believe design should simplify and clarify, not just decorate. I focus on creating visuals that communicate meaning and move people to act, using color, layout, and typography to make complex ideas easy to grasp. Every piece I create balances beauty with purpose. Whether developing a brand identity, marketing campaign, or presentation, my goal is to make the message unmistakable, memorable, and aligned with the client’s vision and objectives.
SOCIAL MEDIA: Social media works best when creativity and communication come together to form genuine connection. Every project begins with a clear understanding of the brand, its audience, and the space it occupies in the market. The goal is to design a voice and visual rhythm that feel consistent, human, and trustworthy across every post and platform. Strategy and storytelling work hand in hand, turning content into engagement and growth. Careful use of analytics helps refine what resonates, ensuring each campaign strengthens relationships and supports lasting success.
Nature-Derm's The “Confessions of a Man” campaign was created to challenge stereotypes and open the conversation around men’s skincare in a fresh, relatable way. Centered on the playful admission, “I steal my wife’s skincare,” the post tapped into humor and authenticity to attract both male and female audiences. The message, “Real men use skincare. Smart men use Nature-Derm’s all-natural skincare,” positioned the brand as confident, modern, and inclusive while highlighting its clean, natural ingredients. This simple, bold creative generated strong engagement by normalizing self-care for men and reinforcing Nature-Derm’s credibility as a brand that delivers quality without compromise.
A social media series for Journey to Empowerment was developed to give voice and visibility to women reclaiming their strength after emotional and psychological abuse. Each post focused on encouragement, education, and real stories of resilience, designed to remind survivors that healing is possible and support is available. Through authentic imagery, compassionate language, and consistent messaging, the series aimed to replace silence with empowerment and fear with hope. The content invited engagement, encouraged community dialogue, and helped position Journey to Empowerment.org as a trusted, understanding ally for women navigating the path toward recovery and self-worth.
VIDEO CREATION: begins with understanding the story that needs to be told and the emotion it should evoke. Every project starts with a clear objective, identifying what the audience should feel, remember, or do after watching. From there, attention turns to structure and rhythm, crafting a narrative that flows naturally while staying true to the brand’s message. Visuals, sound, and pacing are treated as equal partners in communication, working together to hold attention and build connection. The goal is to create videos that look professional, feel authentic, and inspire action, whether promoting a product, sharing a mission, or capturing a moment worth remembering.
The DLR.Digital video highlights how entertainment-level production values can transform digital marketing into an immersive brand experience. By blending cinematic storytelling with measurable marketing strategy, the project demonstrated how emotional engagement and visual excellence can coexist with data-driven precision. The video captured the energy and creative process behind DLR.Digital’s campaigns, showing how thoughtful direction, professional lighting, and editing elevate client messaging from standard content to narrative-driven marketing assets. The result was a showcase of how entertainment production and digital marketing, when aligned, generate stronger brand awareness, audience retention, and measurable business impact.
The “Sunset Junction” sizzle reel captures the spirit of a movement born from creativity, courage, and community. Set in early 1980s Los Angeles, it tells the true story of two gay men of color whose vision transformed a divided neighborhood into a celebration of unity and pride. Through archival footage, stylized re-creations, and dynamic interviews, the reel highlights how their determination led to the creation of the Sunset Junction Street Fair and the political district that gave voice to a diverse, often overlooked community. This preview embodies the heartbeat of that era, rebellious, hopeful, and deeply human while setting the stage for a full-length feature that honors their legacy and the power of inclusion.

ADMINISTRATIVE SUPPORT

EXECUTIVE ASSISTANT: Executive support relies on awareness, organization, and trust to be effective. It means anticipating needs before they arise. I begin by learning a leader’s goals, work style, and communication preferences so I can anticipate needs and manage priorities proactively. I handle complex calendars, coordinate domestic and international travel, prepare board materials, manage expense reporting, and oversee vendor and client communication with precision and discretion. Meeting preparation, correspondence, and follow-up are managed with the same care I apply to high-level projects, ensuring nothing falls through the cracks. My goal is to create calm, clarity, and efficiency in every environment, allowing leadership to stay focused on strategy, vision, and measurable results.
OFFICE MANAGEMENT: My approach to office management centers on creating structure, maintaining efficiency, and building a workplace that supports productivity and collaboration. I focus on keeping daily operations seamless, from managing facilities and vendors to overseeing budgets, supplies, and internal communication. Attention to detail and consistency are key, ensuring that systems run smoothly and employees have what they need to succeed. I coordinate schedules, track expenses, handle purchasing, and implement processes that improve workflow and reduce delays. I believe an organized office sets the tone for professional excellence, and I take pride in creating environments where teams can stay focused, engaged, and aligned with company goals.
EVENT PLANNING: Event planning is about transforming ideas into meaningful experiences that connect people, strengthen relationships, and elevate a message or brand. My approach blends creativity with structured organization, ensuring that every element, from concept to execution, aligns with a defined purpose. Whether coordinating a corporate meeting, product launch, community event, or executive retreat, I manage each stage with care, precision, and an eye for detail. Responsibilities often include logistics, scheduling, vendor and venue coordination, creative direction, budget management, and on-site supervision. I focus on anticipating challenges before they arise, keeping communication clear, and ensuring a polished, memorable experience that reflects the client’s goals and values.
WORKPLACE OPERATIONS
HUMAN RESOURCES: is as much about people as it is about process, combining empathy and structure to build a productive workplace. The goal is to build trust, encourage open communication, and create an environment where everyone feels valued and supported. Each stage of the employee experience is approached with empathy and structure, from hiring and onboarding to training, payroll, benefits, and performance management. Payroll accuracy and timeliness are treated as essential to maintaining employee confidence and organizational integrity. Careful attention is given to compliance, record keeping, and clear policy communication so the organization operates smoothly and fairly. The focus is always on balance, ensuring that leadership has the information and systems needed to make sound decisions while employees have the support and resources to thrive.
ACCOUNTING: Accurate financial management depends on structure, consistency, and transparency. Accounting work focuses on maintaining clear records that reflect the true financial health of the business, using tools like QuickBooks to manage transactions efficiently. Responsibilities include reconciling accounts, tracking expenses, and managing both payables and receivables. Each entry is reviewed for accuracy and compliance, ensuring budgets stay aligned with company goals. Regular financial reports provide insight into cash flow, profitability, and performance trends, helping leadership make informed decisions. The objective is not just to record numbers but to translate them into meaningful data that supports planning, accountability, and long-term financial stability.
BUSINESS ORGANIZATION: is most effective when structure supports creativity and clarity. The goal is to create systems that make work easier, faster, and more predictable without feeling rigid or complicated. My approach begins with understanding how a team functions day to day, identifying what slows them down, and designing solutions that eliminate wasted effort. I organize processes, streamline communication, and establish clear accountability so every person knows their role and every task moves forward without confusion. Strong organization allows ideas to flow, decisions to happen faster, and clients to experience consistent, high-quality results. When structure and strategy align, a business gains the freedom to focus on growth and innovation instead of managing chaos.
SYSTEMS AND PROCESSES
OPERATIONS: serves as the engine that keeps an organization moving with purpose and precision. The role blends strategic thinking with practical execution, ensuring that goals are not just set but achieved efficiently. Every initiative starts with evaluating systems, resources, and team dynamics to identify what works and what needs refinement. Responsibilities include coordinating projects, managing budgets, overseeing vendor relationships, and guiding cross-functional collaboration, all handled with a focus on consistency and accountability. My approach is proactive and solution-driven, emphasizing clear communication, measurable outcomes, and process improvement that supports both leadership and staff. Strong operations create the rhythm that allows every part of the business to perform at its best.
PROCESS IMPROVEMENT: is about finding smarter, faster, and more effective ways to get work done. It begins with understanding how a system currently operates, identifying bottlenecks or inefficiencies, and then developing practical solutions that save time and resources without sacrificing quality. The focus is on progress that can be sustained, not quick fixes. My approach combines careful observation, collaboration, and data-driven decision-making to ensure every change serves a real purpose. By streamlining workflows, clarifying responsibilities, and aligning processes with company goals, I help teams reduce friction, improve productivity, and achieve consistent results that support long-term growth.

Contact us

Contact info
Available for remote freelance projects, contract roles, and full or part-time opportunities across all listed services. Whether supporting a short-term initiative or joining a long-term team, the goal remains the same: to deliver dependable, high-quality work that helps organizations operate smoothly, communicate clearly, and achieve measurable results.
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