10 steps to Success
We know you plan, and plan well. So do we. Our "10" key steps to success, as presented here, has been decades in the making, and continues to be refined. A year ago we would have never considered including AI in the review process. It's now a priority consideration. Is it one of yours? Let us show you how we leverage and integrate AI to accelerate and manifest our client's business intentions, today.
If you seek fresh perspective, bold creative, and a nimble, multifaceted, resourceful agency or project consultant, with decades of experience, please reach out with confidence.
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The Importance of DLR's Creative Brief
Once we agree on strategy and conceptual direction, we generate a creative brief: a document that clarifies everything you want us to know, all that we have learned, all that we need to know, the important things we can assume, and lastly, but most importantly, an accurate profile of our target audience, and the goals and objectives of the campaign. Once the creative brief is approved by you, our client, we develop a bunch of great concepts, and serve up only the best (i.e. most on brand, on strategy, affordable), and most appealing creative execution that hits the mark. How important is the creative brief? We never start a project without one that's been approved by our client and our creative and marketing leadership team.
3 Steps to Bold + Effective Creative
Much like our approach to planning, our creative and briefing process has been refined thanks to decades of working with the most notable brands, ad agencies, creative executives, and desired consumers in the world.
Step 1. Consumer, Brand & Product DNA, Do's & Don'ts
We Deep Dive into understanding everything we can about your business, your ideal consumer(s), your brand, product(s), and/or service(s); your company DNA; and whatever rules of engagement (i.e. corporate, legal, and common sense "do's and dont's,") must be adhered to, no matter what.
Step 2. Business Considerations:
Next, we clarify your goals, key performance indicators (KPI's), expected Return on Investment (ROI), and all other business considerations that are included in the marketing plans and strategic creative briefs that guide us and point to our goals.
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Step 3. Creative Strategic Filter: FRESH + BOLD + AI
All of this filters through a paradigm that only you can provide: based on the Fundamentals, Authenticity, Integrity, Insights, Guts, Gut Check, and Core Values, that make your business so special, also known as Your Unique Selling Proposition (USP).
Finally, we filter all of this effort through an agreed upon creative brief, some generative AI and web 3.0 trend analysis, and then, only then, only then, will we present you with concepts and executions that are FRESH, BOLD, and most importantly, that will SELL!
8 steps to Accelerate ∞ Ideas with AI
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