Meet your new Coach
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Fernando De Los Reyes
Fernando is a multifaceted life and career coach who brings a unique blend of entrepreneurial and corporate experience, combined with life-long training in metaphysical, indigenous, and spiritual healing. These unique attributes and his commitment to sharing these modalities, along with his corporate HR training, multicultural, Latino, and indigenous-influenced, life experiences, make him an exceptional guide for those pursuing personal development, career success, and a gratitude-filled life.
Entrepreneur
As the founder and owner of several innovative business ventures, including DLR Digital, CDLR Advertising, Grati2ude.com, Grati2ude Magazine, Dinerohabla.com, and CDLR Cine, Fernando is considered an innovator and accelerator in creative advertising, Generative AI, and digital marketing..png)
Sports + Entertainment Marketing Executive
With over 3 decades dedicated to leading successful business ventures and consumer marketing campaigns for Nike, Disney, Cartoon Network, Fathead, Sesame Workshop, WWE, Televisa, Capitol Records, and the U.S. Military, Fernando’s career has contributed immeasurable value to these companies, their brands, and multicultural consumers around the world. His portfolio of sports and entertainment marketing includes award-winning campaigns for Brazil, Ronaldo, Selena, Miley, PowerPuff Girls, Cookie Monster, and Mickey..png)
Personal Development Practitioner
Fernando is deeply committed to holistic and metaphysical practices. The son of a Reiki Master, grandson of a Native American healer, and husband to a Crystal Therapist, he is an avid practitioner of several indigenous and ancestral Native American modalities, as well as a firm believer in the benefits of the Laws of Vibration and Attraction, Transcendental Meditation, Yoga, Feng Shui, Reiki, Herbal Therapy, Crystal Therapy, Breath Therapy, Aroma Therapy, Tai Chi, and the teachings of Jesus, Buddha, Paramahansa Yogananda, Louise Hay, Wayne Dyer, Marianne Williamson, Jack Canfield, Tony Robbins, Napoleon Hill, and A Course in Miracles.
Always Running
Fernando was born in Lynwood, California, and raised on a cattle ranch in Wilton, California. A former competitive athlete in football, soccer, track and field, and kick boxing, Fernando earned his Bachelor of Arts in International Relations from the University of California at Davis, and attended law school at the University of California, Hastings College of the Law, San Francisco. He is fluent in English, Spanish, and Portuguese, and most recently completed a course in generative AI.
4 Part Personal Paradigm
1. Determine Your Life Purpose: We begin by identifying your life purpose, clarifying your desired personal and professional vision; defining your core values and mission, and then building an action plan.
2. Make a Plan + Commit: Next, we embark upon a build of your personal strategic plan, a big part of which will include a life and career SWOT analysis, and SMART goals.
3. Be Authentic: We filter all of this through a paradigm of your creation, with perspective that only you can provide: based on your thoughts, feelings, intuition, authenticity, and intentions.
4. Process with Gratitude: We frame every session with gratitude. Gratitude elevates and accelerates positive vibrations, which are fundamental to the manifestation of all of intentions.
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Wheel of Life: Roles + Goals
This "Wheel of Life" is a visual tool used to identify 8 priority areas of our lives, where most of us seek satisfaction and fulfillment, or need improvement. For each of these of these areas, we apply the following:
1. Assessment: We start by assessing your current satisfaction in each area on a scale from 1 to 10. This identifies areas that need attention.
2. Visualization: The visual representation of these values are used to help us see imbalances and prioritize where to focus.
3. Goal Setting: I work with you to set specific, achievable goals in each area based on your assessments and aspirations.
4. Action Planning: We develop action plans and strategies to improve satisfaction in lower-scoring areas while maintaining strengths in higher-scoring areas.
5. Status: Periodically, we review the wheel to track progress, reassess satisfaction levels, and adjust goals as needed.
6. Integration of Gratitude: Throughout the process, we incorporate gratitude practices in all of these areas to enhance overall satisfaction.
This tool and exercise helps us gain a holistic view of our lives, identify priorities, and with the right plan, work towards a more balanced, purposeful, and fulfilling life.
Click to Enlarge | Call me to Discuss.
